Firenapse: “a brain on fire with ideas and possibilities; illuminated by true purpose”


Words are the keys to the human mind. They unlock our dreams, our passions, our ambitions.

My gift is to put a person back in touch with their words, thoughts and feelings, untangle them and help weave them into the next chapter of their life.

Like the space between musical notes, words only resonate deeply in the presence of silence. And thought resides in the space between words. 

If you are looking to make a change, you’ve come to the right place. I specialise in creating a clean environment where creative thought flows freely. 

Find out what really matters and then go do it. For you’re never given a dream without also being given the power to make it reality.

Hi, I'm Sam

I’ve served as a music tutor and performer for the last 15 years. I’ve helped hundreds of students to achieve their musical dreams, join bands, pass grade exams, and bring music into their lives. 

Now I bring the power of music to my coaching. I help curious individuals tap into their own internal musical power and utilise it to build unstoppable confidence and paint a vibrant and exciting new future. Music is far more than notes and instruments, music is a state of mind. Adopt that state of mind, and you will discover music is everywhere. 

My Unique Approach

I often find clients come to me when they want to tackle big dreams and challenges in their lives. My speciality is to reflect ambitious plans clearly, help identify inconsistencies and hold a tempo where new ideas and connections surface naturally. 

My Mission

My fundamental belief is that coaching has the power to turn dreams into reality. While these dreams may eventually reach reality by other means, coaching rapidly accelerates the process and ultimately saves time. Since time is our finite resource in this life, the true value of coaching is measured in the hours saved, rather than the time invested.

"Sam is the real deal. He created the space for me to get clarity around my priorities. I thought these would have taken months but it took Sam only a couple of sessions to bring me to this milestone. I can honestly say that Sam's coaching programme exponentially accelerated my personal growth journey."
Dario D'Aprile
Founder of Human & Machine, TEDx Speaker

Let's Chat!

What are you facing right now?

Whatever stage you’re at with your thinking, reach out and let’s start chatting about where you’re heading next. All our communications are free, confidential and carry no-obligation. If after a few messages, you would like to experience powerful transformational coaching, I offer a free 90-minute Illumination Session to really get clear on your next steps. No sales, no pressure, just powerful coaching. 

Read more about the free 90-Minute Illumination Session.

"As you get older, the questions come down to about two or three. How long? And what do I do with the time I've got left?"
David Bowie

Coaching Partnerships

I offer bespoke coaching partnerships that can last from a simple 6 session engagement to a comprehensive 12 month transformation package. 

I offer one-off sessions and bespoke coaching partnerships for periods of 3, 6 or 12 months.


Frequently Asked Questions

New Ideas

We are often too busy living our lives to wonder how they could be different or more in-tune with our purpose. Coaching provides a space to explore what the future could be like.

Peace of Mind

Recurring thoughts are your subconscious mind trying to communicate with you. Coaching can provide a space to bring these subconscious motives to light and explore where they could take you.


There might be some area of your personal or professional life that isn’t quite how you would like it. Coaching can assist in building new habits, branching out as an entrepreneur, changing jobs or career, and any other big changes in your life.


Talking through things is one thing, taking action is another. Coaching gives you the clear plan and the accountability to smash through your goals and create the future you’ve always dreamed of.

I work with clients for varying periods of time dependent on their needs. To see results, I suggest weekly or fortnightly sessions over a minimum period of 3 months.

As a coach I provide support through strong, unconditional service to your needs and a pool of creative questions and techniques to help you step outside yourself and examine your life as an observer.

My approach balances science and intuition in equal measure and I bring flexibility and compassion to sessions with my clients.

In return, I expect commitment and action on your part. We can search through the maze and find the door together, but it is up to you to walk through it.

Coaching in its purest form provides a space (also known as a container) to think in an uninhibited way and explore new ways of being. A good coach actively creates this space through the things they are both doing and not doing.

A good coach, listens completely, doesn’t interrupt, helps you discover inconsistencies and brings a tailored selection of techniques that bring clarity and separation to thoughts. In turn, this separation allows the client to focus on one thing at a time.

Overwhelm can be caused by many different things becoming tangled and threaded together sub-optimally in the mind. When this threading is untangled, inconsistencies addressed and new information processed, the mind is no longer hindered. A weight is lifted. Circular thoughts are removed and turned into action. Life resumes.

If you feel hampered and hindered, like something is holding you back, it could be a simple case of inconsistent firing. When an engine fires inconsistently, a car cannot operate at its peak performance. A ‘mind mechanic’ can help you repair your engines and get you back in the driving seat.

It can be hard to imagine what you will receive from coaching, mainly because its beauty lies in bringing things into awareness that currently lie outside of your perception. If that sounds too out there, then coaching may not be for you. If you are curious, the best way to understand what it can do for you is to experience it yourself. 

I offer a free 45-minute discovery session to anyone interested in experiencing coaching.  

My approach as a coach is to create an environment of confidentiality where you can trust that any conversation we have will only ever be between us. 

I bring a calm presence that I have actively cultivated through introspection, yoga and meditation. 

I have 15 years experience sharing knowledge with adults and children in 1-2-1 and group scenarios as a music teacher. 

I adhere to the highest standards of coaching as set out by the ICF (International Coaching Federation) and the AC (Association of Coaching). I am currently studying for my ICF-accredited Diploma in Transformational Coaching with the Animas Centre for Coaching. 

If you would like to know more, please send me a message via the contact form. Or if you are ready to book a free, no-obligation Illumination Session, please click here to see my availability. 

I believe that trust and mutual respect are central to a successful coaching relationship. 

My mission is to create a space that is open, safe and confidential for my clients. You are important, you matter and I am here to listen to you unconditionally and without judgement. 

But I am also here to challenge you. I will reflect back what I hear and let you decide whether your thoughts stand up to scrutiny. 

As a client, you will find that the more willing you are to explore your thoughts and feelings, the more readily change will start to flourish. 

The benefits of coaching rely on a certain level of receptivity and action from the client. The more open you are to explore different connections and the more willing you are to be introspective, the faster you will see results. 

Coaching is inherently non-directive. A coach does not give advice. To do so would be to limit a client’s options and prevent them from discovering their own best solution. 

This is the difference between coaching and mentoring. Mentors do give advice, guiding others to follow in their footsteps and supporting their own unique journey. A coach can also provide mentoring in areas where they have expertise. 

A consultant gives advice and helps to facilitate solutions. Again, a coach can also offer consulting services in conjunction with their coaching. 

Despite these crossovers, a coach offering such services should be well-versed in wearing different hats to serve the client appropriately. Coaching requires a completely different skillset to consulting and mentoring. A coach helps the client find their own best solution. A consultant or mentor gives the client their best solution. 

Coaching is designed to take people from functional to exceptional. It explores where you are now and where you want to be in the future. It focusses on solutions and goals. It can be termed as a proactive approach. 

Therapy and counselling deal primarily with dysfunction and deep-seated traits and issues. Although coaching can work in tandem with counselling, it is not a substitute for professional therapy treatment and isn’t designed to be treated as such. 

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